An investigation into the black market phenomenon and domestic explosion of "purse parties." Curated and designed for a gallery exhibition, Faux Real catalogs our status-envy culture exhibited through conceptual dualities of the interior/exterior and the high/low aspects of luxury/counterfeit culture.
The catalog is narrated by three essays (The Material Fictions of Desire, The Synthetic Ideal, and The Habitus of Elizabeth Hurley: Celebrity, Fashion and Identity Branding) that are simultaneously designed to deconstruct the experience one receives when buying 'the real thing.' Separated within its corresponding essay, layers of typography, logos, and iconic imagery are overprinted onto the 'glistening' pages of designer catalog collections, fashion magazines, and luxury collateral.
The continuing design element seen throughout this exhibition collateral is the 'overprinting' of counterfeit materials onto luxury brand identity. For example, the idea of designer labels breeding—or 'brand blending'—creating their own illegal, corruptive mega-brand.
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10" x 13", 68 pages.
Series 1 of 1.
Materials: Screen printed microfiber storage bag, metallic gold leather protection case, counterfeit Louis Vuitton zipper spine, hand stitched binding.